Pitching your game to publishers can be a daunting task, especially if you’re new to the process. Here are some valuable tips to help you present your game in the most appealing way.
Elevator Pitch
Craft a concise and captivating description of your game that can hook the publishers within a few sentences. Imagine you’re in an elevator with someone and you have a limited time to make an impression.
Pitch Deck
Prepare a short, informative presentation about your game that goes beyond a simple description.
Your pitch deck should include:
Game Title: Choose a unique and memorable name for your game.
High Concept: Clearly and succinctly describe the essence of your game in one or two sentences.
Hooks: Highlight the standout features that make your game unique and interesting to your target audience. Include screenshots or videos to showcase your game’s visual appeal.
Market Research: Identify your target audience, competitors, market positioning, pricing, and target platforms.
The Ask: Clearly state what you’re seeking from the publisher, such as funding, marketing support, or development resources. Explain why you believe this particular publisher is a good fit for your game.
Execution Plan: Provide details about your project timeline, team size, progress, and estimated completion time. Include any technical information or relevant charts.
Team Bio: Introduce the members of your team, emphasizing their skills and experience. Convince the publisher that your team is capable of delivering a successful game.
Playable Demo: Actions speak louder than words. Create a playable demo that allows publishers to experience your game firsthand. This gives them a tangible understanding of what your game has to offer and increases their interest.
By following these guidelines, you’ll be better equipped to pitch your game effectively and increase your chances of securing a publisher. Good luck with your game development journey!
